Too often, we humans make bad decisions. And those bad decisions have consequences, including for our human rights. Artificial intelligence assures us of better decisions, eleminating prejudice and other detrimental irrationalities—but how much can you rely on these promises? Focusing on identification technology, this paper explores three questions i.e., With the shift to everything being “digital” and everything converting to being “digital.” In this scenario how pri. will be saved from infringement?, Is there any equilibrium stage of ethical breach of pri.?, Whether “pri.” as a concept can be breached?