After the arrival of giant players like Amazon and the boom in internet usage in India, no one imagined the revolution it will bring to the market. How the practice of roaming around from shop to shop with friends or family to purchase several items and physically having to go to service centres for even a petite work would change and everything will take place within in a few clicks. From purchasing fresh vegetable and fruits to opening a new bank account and booking flight tickets, numerous activities have shifted from the physical world to digital platform, there are websites for almost everything, enabling people to enjoy access to multiple fraternities of goods and services just sitting at home.
But was it always the same as it looks right now?
As we moved towards a digital era, along with new opportunities, new challenges were seen arising for the businessman and consumers in a likewise manner. E-commerce brought up threats to consumers like Phishing, hacking, cybervandalism, spoofing, breach of security, privacy concerns that were unfamiliar before the rise of e-commerce in our country. This raised a concern- whether the existing consumer laws can protect the consumer’s rights when digitalisation is on peak especially in E-commerce? This paper aims to highlight the journey of Consumer rights from the beginning to what it is in the current scenario.